Seasonal Campaign

A fine dining Easter Brunch campaign built around a botanical flower bar concept, delivered from brief to launch in 48 hours. I led the visual identity and applied it across every channel: social, web, email, print, and in-room signage. The event sold out a week before doors opened and generated over $15K in revenue.

My Role:Senior Designer
Creative Director:Joanna Brown
Web Developer:Brendan Lawn
Illustrator, Figma, InDesign, Photoshop
Easter Brunch main campaign visual
The Vision
A Refined Botanical Identity
Built around a "flower bar" concept proposed by the Creative Director, the campaign identity used AI-curated floral imagery layered in Photoshop to create a refined botanical aesthetic. The goal was a look that felt premium and seasonal.
Social media carousel
Social Media & Meta Carousel
Building Anticipation
Adapted the primary visual into a swipeable Instagram and Facebook carousel. Designed to build anticipation and drive reservation clicks while staying visually cohesive with the broader campaign.
Website pop-up and homepage block
Website Pop-Up & Homepage Block
Capturing Reservation Intent
Created copy and designed the website pop-up and homepage feature to capture reservation intent at the point of digital visit. Oversaw implementation with the Web Designer to ensure consistent delivery across desktop and mobile.
Monthly newsletter
Monthly Newsletter
Roth's Insider — March Edition
Designed the March edition of Roth's Insider, the restaurant's monthly email newsletter, leading with the Easter Brunch campaign. Copy was developed by the Creative Director. I oversaw the visual layout and coordinated implementation with the Web Designer.
Printed brunch station cards
Printed Brunch Station Cards
Identity in the Physical Space
Designed a suite of printed station cards to be displayed across the dining room during the event, extending the campaign's botanical identity into the physical space and ensuring a seamless guest experience at every touchpoint.