Case study · 2026 · Roth's Sea & Steak

Easter Brunch Campaign

Objective

Bring a refined Easter Brunch identity to life across print, digital, and web - designed and launched within 48 hours.

Audience

Existing guests, local fine dining audience, and newsletter subscribers.

Identity Digital Print Email Signage Web

Results at a glance

$15K+

Revenue generated from the event

48h

From brief to campaign launch

Sold out

7 days before doors opened

The Vision

Built around a "flower bar" concept proposed by the Creative Director, the campaign identity used AI-curated floral imagery layered in Photoshop to create a refined botanical aesthetic. The goal was a look that felt premium and seasonal - warm enough to drive anticipation, elegant enough to reflect the dining experience.

Social Media & Meta Carousel

Adapted the primary visual into a swipeable Instagram and Facebook carousel - each frame highlighting a different brunch offering. Designed to build anticipation and drive reservation clicks while staying visually cohesive with the broader campaign.

Website Pop-Up & Homepage Block

Designed the website pop-up and homepage feature to capture reservation intent at the point of digital visit. Oversaw implementation with the Web Designer to ensure consistent delivery across desktop and mobile.

Monthly Newsletter

Designed the March edition of Roth's Insider - the restaurant's monthly email newsletter - leading with the Easter Brunch campaign. Copy was developed by the Creative Director; I oversaw the visual layout and coordinated implementation with the Web Designer.

Printed Brunch Station Cards

Designed a suite of printed station cards to be displayed across the dining room during the event - extending the campaign's botanical identity into the physical space and ensuring a seamless guest experience at every touchpoint.

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