Web Design & Wayfinding

Ford Amphitheater is a 7,500-capacity outdoor venue in Colorado Springs. I led the design of the venue's website and comprehensive wayfinding system, unifying two competing ticketing programs within a single user experience and designing signage that guided over 212,000 attendees through the space across the season.

My Role:Senior Designer
Creative Director:Joanna Brown
Web Developer:External contractor
Figma, Illustrator, InDesign, Photoshop
Website Design · 2025
fordamphitheater.live
Led design for the venue's main website in Figma, working alongside the Creative Director and overseeing an external development contractor. The core challenge was unifying two competing ticketing programs within a single seamless experience. Delivered from concept to deployment in one month.
100K+
Tickets sold
1 month
Concept to deployment
2
Ticketing systems unified
Visit fordamphitheater.live ↗
Venue wayfinding system
Wayfinding & Signage · 2024–2025
Venue Wayfinding System
Led the design and production of a comprehensive wayfinding system integrating the Ford brand identity with custom iconography and a venue-specific map. Designed for legibility at scale, applied across printed in-venue signage and the website, guiding attendees through the space from entry to seat.
8
In-venue locations
212K+
Attendees served
Ford Amphitheater
Additional Projects
IMAG screen advertising
In-Venue Screen Advertising · 2025
IMAG Screen Advertising
Led the design of IMAG screen advertising content in collaboration with the Creative Director, producing a suite of ads for brands across the VENU portfolio. Displayed on Ford Amphitheater's large-format screens throughout the season, content ran across all 28 shows, reaching over 100,000 live attendees.
28
Shows
100K+
Attendees reached
End of season print campaign
Print Campaign · 2024
End of Season Print Campaign
Led the design of a multi-page print ad campaign for The Independent, a local Colorado Springs publication, marking the close of Ford Amphitheater's record-breaking inaugural season. The campaign celebrated the energy and milestones of the venue's first year, serving as both a brand awareness moment and a community celebration.
One year anniversary campaign
Organic Social Campaign · 2025
One Year Anniversary Campaign
Collaborated with the Creative Director and Marketing Manager to develop an integrated anniversary campaign marking Ford Amphitheater's first year. Designed a bespoke occasion logo bridging the amphitheater and its parent company VENU, alongside a social media carousel for Meta and complementary IMAG screen content displayed in-venue during shows.