Case study · 2024 · Ford Amphitheater

Ford Amphitheater Web & Wayfinding

Objective

Design the venue's website and wayfinding system for its inaugural season - unifying two ticketing programs into one seamless experience, from concept to deployment in one month.

Audience

Concert-goers, premium ticket buyers, and first-time visitors to a new Colorado venue.

Web Design UX Wayfinding Print Social In-Venue

Results at a glance

100K+

Tickets sold through website

1mo

Website concept to deployment

212K+

Attendees served by wayfinding

Website Design · 2025

fordamphitheater.com — UX & Visual Design

Led design for the venue's main website in Figma, working alongside the Creative Director and overseeing an external development contractor. The core challenge: unifying two competing ticketing programs - general admission and premium seating - within a single, seamless experience. Both needed prominent placement without creating friction or confusion for the user. Delivered from concept to deployment in one month.

100K+

Tickets sold

1 month

Concept to deployment

Ticketing systems unified

Visit fordamphitheater.com ↗

Wayfinding & Signage · 2024–2025

Venue Wayfinding System

Led the design and production of a comprehensive wayfinding system for Ford Amphitheater, integrating the Ford brand identity with custom iconography and a venue-specific map. Designed for legibility at scale - applied across printed in-venue signage and the venue website - the system guides attendees through the space from entry to seat.

In-venue locations

212K+

Attendees served

Organic Social Campaign · 2025

One Year Anniversary Campaign

Collaborated with the Creative Director and Marketing Manager to develop an integrated anniversary campaign marking Ford Amphitheater's first year. Designed a bespoke occasion logo bridging the amphitheater and its parent company VENU, alongside a social media carousel for Meta and complementary IMAG screen content displayed in-venue during shows.

Print Campaign · 2024

End of Season Print Campaign

Led the design of a multi-page print ad campaign for The Independent, a local Colorado Springs publication, marking the close of Ford Amphitheater's record-breaking inaugural season. The campaign celebrated the energy and milestones of the venue's first year - serving as both a brand awareness moment and a community celebration.

In-Venue Screen Advertising · 2025

IMAG Screen Advertising

Led the design of IMAG screen advertising content in collaboration with the Creative Director, producing a suite of ads for brands across the VENU portfolio - displayed on Ford Amphitheater's large-format screens throughout the season. Content ran across all 28 shows, reaching over 100,000 live attendees.

Shows

100K+

Attendees reached