Case study · 2025 · Roth's Sea & Steak

Grand Opening Brand Launch

Objective
Bring a fine dining brand to life across every guest touchpoint, from digital presence to table-side details, for Roth's Sea & Steak's grand opening.
Audience
Fine dining guests, private event clients, and the local Colorado Springs community.
Web Print Packaging Merch Brand
Results at a glance
11K+
Unique web users before grand opening
Sold out
Fully booked opening week
1–2mo
Concept to launch
Roth's website — slide 1
Website Design · 2025
rothsseaandsteak.com
Designed the visual experience for the restaurant's website, selecting typography, curating imagery, and defining the visual language that would carry across all digital touchpoints. Built on the brand identity established by the Creative Director. Collaborated with the Web Designer on implementation, ensuring the site communicated the restaurant's fine dining positioning from first visit.
Visit rothsseaandsteak.com ↗
Menu design — four menus for Roth's
Menu Design · 2025
Four Menus
Designed four menus: dinner, cocktail, wine, and private events, each considered as a physical object a guest would hold at the table. Typography, spacing, and material choices were all deliberate, reflecting the level of care expected in a fine dining environment where every detail shapes the experience.
Custom house wine label
Custom Wine Label · 2025
House Wine Label
Conceptualised and designed a custom house wine label for Roth's, one of the most considered pieces in the project. The label needed to feel proprietary and refined, sitting comfortably alongside premium bottles while reinforcing the restaurant's identity at a moment of genuine guest engagement.
Private events package — slide 1
Private Events Package · 2025
B2B Sales Collateral
Designed a comprehensive private events package to support the restaurant's B2B revenue stream, giving the sales team a polished, on-brand tool to present venue hire options to corporate and private clients.
Branded merchandise — pins, quarter-zips, pens, bags
Branded Merchandise · 2025
Staff & Guest Touchpoints
Designed and coordinated production of a branded merchandise suite: pins, quarter-zips, engraved pens, and take-home bags. Each piece was designed to extend the Roth's identity beyond the dining room, functioning as both staff uniform elements and guest keepsakes.
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