Case study · 2026 · VENU x Billboard

Biggest Week in Music

Objective

Drive brand awareness for VENU during the music industry's biggest week of the year - through a multi-channel partnership activation with Billboard.

Audience

Music industry executives, investors, artists, and high-net-worth fans attending award season events.

Web Print On-Site Social Paid Media

Results at a glance

300K+

Viewers reached

Billboard events presented

Campaign channels

Landing Page · 2026

Award Season Landing Page

Designed the visual experience for VENU's award season landing page - the campaign's digital anchor, giving the activation a dedicated destination to drive traffic and communicate VENU's role as Billboard's presenting partner.

Visit venu.live/billboard ↗

On-Site Brand Activation · 2026

Retractable Banners

Designed retractable banners displayed at the Billboard Finance 50 and Power 100 events - VENU's physical presence at two of the week's most exclusive industry gatherings. Each banner reinforced VENU's presenting partner status to a room of music industry decision-makers.

Print Advertising · 2026

Billboard Magazine — First Spread & Back Cover

Designed the first spread and back cover of Billboard Magazine's award season edition - produced in collaboration with the Creative Director as part of VENU's long-term partnership with Billboard. Placement in the industry's most-read award season publication, reaching executives and tastemakers across the music business.

Paid & Organic Reel Campaign · 2026

Finance 50 & Power 100 Reels

Storyboarded and art directed a suite of reels promoting VENU's presence at the Finance 50 and Power 100 events - working with a video editor to achieve the final result. Content ran as both paid and organic across Meta, capturing the energy of award season and driving awareness of VENU's brand to a broader audience.

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