Case study · 2025 · Roth's Sea & Steak

Grand Opening Brand Launch

Objective

Bring a fine dining brand to life across every guest touchpoint - from digital presence to table-side details - for Roth's Sea & Steak's grand opening.

Audience

Fine dining guests, private event clients, and the local Colorado Springs community.

Web Print Packaging Merch Brand

Results at a glance

11K+

Unique web users before grand opening

Sold out

Fully booked opening week

1–2mo

Concept to launch

Website Design · 2025

rothsseaandsteak.com

Designed the visual experience for the restaurant's website - selecting typography, curating imagery, and defining the visual language that would carry across all digital touchpoints. Built on the brand identity established by the Creative Director. Collaborated with the Web Designer on implementation, ensuring the site communicated the restaurant's fine dining positioning from first visit.

Visit rothsseaandsteak.com ↗

Menu Design · 2025

Four Menus

Designed four menus - dinner, cocktail, wine, and private events - each considered as a physical object a guest would hold at the table. Typography, spacing, and material choices were all deliberate, reflecting the level of care expected in a fine dining environment where every detail shapes the experience.

Custom Wine Label · 2025

House Wine Label

Conceptualised and designed a custom house wine label for Roth's - one of the most considered pieces in the project. The label needed to feel proprietary and refined, sitting comfortably alongside premium bottles while reinforcing the restaurant's identity at a moment of genuine guest engagement.

Branded Merchandise · 2025

Staff & Guest Touchpoints

Designed and coordinated production of a branded merchandise suite - pins, quarter-zips, engraved pens, and take-home bags. Each piece was designed to extend the Roth's identity beyond the dining room, functioning as both staff uniform elements and guest keepsakes.

Private Events Package · 2025

B2B Sales Collateral

Designed a comprehensive private events package to support the restaurant's B2B revenue stream - giving the sales team a polished, on-brand tool to present venue hire options to corporate and private clients.